Panorama Sentrawisata
PT Panorama Sentrawisata Tbk. (IDX: PANR)
Corporate platform for an IDX-listed tourism group — four business units, investor news and sustainability programmes, in two languages.
Panorama Sentrawisata is a publicly listed Indonesian tourism group whose business spans inbound tours, corporate travel services, leisure programmes and exhibitions. The site had to do two jobs at once: sell four quite different offerings to travellers and corporate buyers, and serve the investors and press who arrive looking for filings, results and company news.
The challenge
A listed group is not one audience. A corporate travel manager comparing ticketing and visa handling, an international tourist browsing beach holidays, and an analyst hunting for the latest results release all land on the same homepage — and each of them gives it a few seconds. The structure had to make all four business units legible without burying investor material several clicks down, and it had to read equally well in English and Indonesian rather than treating one as an afterthought.
The approach
The four units are made the first decision on the page: a selector sits over the hero so a visitor picks their own path before scrolling, and each unit then gets its own space and its own product listings rather than competing for one shared page. Investor and press material lives in a dated news stream the company updates on its own schedule. Language is a first-class dimension throughout, not a bolt-on — both locales are served on their own routes and cover the whole site, so a visitor who switches never lands on a half-translated page.
The build
Nuxt renders the front end on the server, so every product, promo and news page arrives as complete HTML — the right call for a company whose pages need to be indexable and shareable. Laravel sits behind it as the API and content layer, which is what lets the team publish a promo or a results announcement without waiting on a deployment.
What the build covers
- Rotating hero campaign with a business-unit selector docked over it, routing visitors straight into the right catalogue
- Four business-unit sections — Inbound Tours, Corporate Services, Leisure and Holidays, and Investments — each with its own product listings
- Full English and Indonesian localisation on locale-prefixed routes, covering every section
- Dated news and press-release stream, published by the client's own team
- Promotional offers with a dedicated listing page
- Sustainability programmes, covering the Panorama Green Initiatives and Travel for Change commitments
- App download routes for the group's Alvis mobile app on iOS and Android
- Responsive navigation with expandable product categories and a mobile menu
- Server-rendered pages throughout, so listings and articles are indexable and share cleanly
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